One of the most effective marketing tools you have at your disposal is your call to action. It belongs on every marketing material that you produce as it lets the potential customer know exactly what you want them to do next. Very few marketers pay much attention to their call to actions. They often throw it in at the last moment. Therefore, in order to get ahead of your competition, learn to develop effective an effective call to action.
Start with an Action Verb
Your call to action should always start with an action verb. Possible action verbs include:
The stronger the action verb, the more likely people are to follow your command.
You should have already convinced potential buyers that you have the right solution to their problem before you ever present them with a call-to-action. Therefore, your call-to-action should play with people’s emotions. You can do this in many ways. Consider using color to create excitement. Make it stand out from the rest of the page’s content so that even people skimming your materials are sure to see it. If you are using a call-to-action button, then round the corners slightly as it helps emphasize the content inside. While it is never a good idea to lie, showing the number of people that have already completed the action can be very powerful.
Provide a Reason to Act
While you have started your call-to-action with a strong action verb, people still need a reason to act. Remind the viewer that you have the answer to their problem if they will simply follow your action. The call-to-action must, however, be kept very short. Play to the viewer’s natural curiosity by convincing them that they simply cannot live without taking your desired action. The call-to-action should create a sense of anticipation in the customer along with making them think they are going to get a reward. Remember that people usually act on their emotions and not their logic.
While many call-to-actions are written simply like click this link here now, do not be afraid to get creative. Telling people something in the same way as everyone else does not make it memorable in the customer’s mind. Therefore, make sure that you are using creative language to connect with the viewer. Do not, however, fall into the trap of using language that is not appropriate for your targeted audience. Give the viewer something they do not expect in the call-to-action and watch the results pour in.
Create the Perfect Call-to-action
Just like there is never the perfect ad, there is never the perfect call-to-action. Therefore, you should always be testing them. Create two similar marketing materials but use different action calls. Run them side by side and watch which one delivers the best results for you. Then, remove the weaker performing one by replacing it wit